No, this isn’t an article about how SEO is dead. In fact, I believe that investing in search optimization is one of the best things a business can spend its marketing dollars on. But the pricing schemes used sometimes work in the best interest of the agency, not the client.
I had the chance to watch the Shopify (Re)unite live stream. As someone that works with SMBs and local businesses, I’d like to offer my thoughts on what these developments mean for small business owners.